Online video is huge over 200 videos is uploaded on,youtube every minute. and video viewing doesnt semmen to be slowing down any time soon.
if you are ready to advertise on yoitube for the first time with one of does ads that pop up before you watch your video, them this basic is guide by SEARCH ENGINE WATCH FOR YOU.
there is a lot more intricate information that goes into getting the best return on investment from Youtube ads, this nine step guide is simple a beginners guide on how to start building your youtube presence.
CREATE A GOOGLE ADWORDS ACCOUNT.
your first stop is to create a google adwords. if you halready have an Adwords acct. then go to adsword.google.com/video to create a new video ads campaign
LINK ADWORDS AND YOUTUBE
make sure that your Adwords and yiutube accounts are linked together. you can complete this step from the navigatiom menu by clicking LINKED YOUTUBE ACCOUNTS.
when choosing the general settings for your ad, you will have to set your desired budget oer day. it better to start small and scale as you get more familiar with the account and what good objectives are.
you wont pay google unless viewer watches your ads all the way though. there is also more customisation that can be allotted for bidding for more advanve,advertisers.
SET THE LOCATION WHERE YOU WANT YOUR ADS TO SHOW UP
you can choose countries, region,cities,ZIP code etc going as specific as you would like. the more specific, the better qualified your viewers will be. if you are trying to build brand awareness then selecting a wider location may be helpful, as your ads will reach more targeted people.
SELECT AGE,GENDER,TOPIC AND,MORE
here you select age,gender and get specific on,what topic yiu want to show up for. the more you go in depth into what categories,interest words,website,and phrase you want to show up for, the better target your audience will get so. be as specific as possible.
here you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads because a prospect is more likely to be compelled by your product) and the start and end date for your new ads. i would suggest to shut off your ads from 12am-06am and schedule your add to run more during your prospects lunch,and plah hours when they are more likely on youtube
you can choose specific devices you want to target, weather it be mobile,desktop,laptops,tablet etc. get on the device that yiu would be using to search your oroduct.
are yiur consumer on there mobile phones？ are yiu advertising for a mobile app ？ then go mobile.
CHOOSING KEY WORD
when looking for specific keywords to target,that your potential customers will be seatchinh for on,youtube,use the Google keyword to to find relevant terns and get as specific as possible. these trrns come,from Google search engine not from youtube, it will be useful in choosing your keywords that could cause your ads to be viewed by the wrong person. the longer the words the mpre specific it is, and the more pertinent it will be for your buainess in capturing the right viewers.
UPLOAD YOUR VIDEO
you will have to upload your video to your account from youtube.
this is Just a small taste what you should do as a beginner who is interested in getting started advertising with YOUVIWES AND YOUTUBE ads. hope this give you a little better insight into the complex word of video advertising.
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