Blogging – What is it and Why is it Popular?
A Brief History of Blogging
Initially, blogging involved a personal web log, in
which a person would journal about their day.
From “web log” came the term “blog.”
Like most new innovations on the Internet, many
entrepreneurs saw a marketing potential in having
a blog, and blogging took off from there. Not only
can a blog be used for marketing , but also, a blog
can be a home business in and of itself.
Blog Versus Website
Many people are still confused over what
constitutes a blog over a website. Part of the
problem is that many businesses use both,
integrating them into a single web presence. But
there are two features of a blog that set it apart
from a traditional website.
Why Is Blogging Is So Popular?
There are several reasons why entrepreneurs
have turned to blogging.
Is there a Downside to Blogging?
Blogging is popular because it works as a
marketing tool and makes money. But blogging
isn’t all rainbows and unicorns in the world of
online income. Before starting a blog as a means
to make money or to promote your existing
business, you should consider these potential
How to Start a Blog
The good news is that starting a blog or adding a
blog to your existing site is relativity easy and
affordable. There are free blog options such as
WordPress.com and Blogger, but to retain control
and professional image, consider investing in a
domain name and hosting, and installing
WordPress or other content management system
on your host. Most webhosts offer this.
Once your blog is up and running , you need keep
it active with new content to grow your business.
While your blog can compliment an existing
business, it’s also a great way to add additional
income. You can promote other companies’
products and services in affiliate marketing . You
can offer advertising or feed ad networks on to
your blog. If you have a service business you’re
promoting with your blog, you can create your
own information products to compliment it.
What to know after creating a Blog
Blogs are updated frequently. Whether it’s a
mommy blog in which a woman shares
adventures in parenting, a food blog sharing
new recipes, or a business providing updates
to its services, blogs have new content added
several times a week.
1. Blogs allow for reader engagement. Blogs are
often included in social media because of the
ability for readers to comment and have a
discussion with the blogger and others who
read the blog makes it social.
2. Search engines love new content, and as a
result, blogging is a great search engine
optimization (SEO) tool.
3. Blogging provides an easy way to keep your
customers and clients up-to-date on what’s
going on, let them know about new deals,
and provide tips. The more a customer comes
to your blog, the more likely they are to spend
4. A blog allows you to build trust and rapport
with your prospects. Not only can you show
off what you know, building your expertise
and credibility, but because people can post
comments and interact with you, they can get
to know you, and hopefully, will trust you
enough to buy from you.
Ready for Small-Business Success?
Learn how to start your own business
or side hustle, and discover strategies
to attract customers and pump up
Or, if you have your own product, you can offer a
Finally, like all other business ideas, your success
comes from marketing, and letting your target
market know about your blog. Great ways to
reach your market are through social media , email
list , and reaching out to other bloggers,
podcasters, and media outlets for publicity.
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